What's the Deal? Beyond a hundred million and our bet on e-commerce

Speaker: János Hegymegi, Gawker Budapest


Kinja, our custom built platform of the Gawker Media blog network has reached a 100 million uniques past month. We've built a sizable infrastructure in order to utilise this data.
I'd like to guide you through how Gawker analyses back-, and frontend performance, uses various services to measure the impact of development in user interaction, how social media drives views, or if the Mobile-first principle benefits us.
In the second half the presentation's focus will shift to our custom built platform that drives our e-commerce.